Harness IT for strategy and profits

ICT can increase sales more that marketing and R&D, and also reduce cost – but only in those companies that can correctly link it to their strategy and financial management.

Do you know which part of your ICT cost directly supports the company strategy? Which part produces cost savings elsewhere in the organisation, and which part could you spend less on? How much is investment in the future, and how much is running and maintaining current capability – and are the proportions right? Which investments are really profitable? A simple model helps answering the questions and making the right decisions.

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